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HealthBenefitApp hires Kathy Couser as Director of Sales. 

BALTIMORE, January 4, 2021 -- Today, HealthBenefitApp, a national leader in the benefits-tech market with its flagship product BenefitsApp, announced the hire of industry-veteran Kathy Couser as Director of Sales.

“As we respond to significant interest from employers and brokers interested in BenefitsApp to enhance communications post-open enrollment and our Covid-19 Toolkit,” said Rich Wiklund, CEO of BenefitsApp, “Kathy Couser adds great depth to our team with 20+ years at United Healthcare working with human resource officers to maximize the value of their employer-sponsored benefits and manage employee expectations regarding back to work strategies during these stressful times.”

My experience at United Healthcare building strong relationships with brokers in various territories including Maryland, DC and Virginia working with small and large-group accounts gives me unique insight to the power of the BenefitsApp platform. The ease with which you have access to benefits information is compelling; and the COVID-19 compliance and contact tracing features are must-have tools for HR Teams tasked with getting employees back to work safely.”

Kathy Couser, BenefitsApp Director of Sales.

BenefitsApp, available globally to employers and their eligible employees via the Apple App Store and Google Play stores, is a HIPPA-compliant native mobile app platform for distributing benefits content based on employee eligibility and a sophisticated COVID-19 Toolkit that simplifies back to work compliance from the employee’s phone.

About HealthBenefitApp LLC

HealthBenefitApp LLC is the developer of BenefitsApp, a HIPPA-compliant mobile communications platform with sophisticated push and in-app messaging capabilities that facilitates communications among employers, employees and their families. BenefitsApp supports employers, brokers, consultants and payors in deployment of robust mobile benefits strategies.  The app combines easy access to important benefits information with third-party apps to deliver a highly personalized experience for employees that increases engagement, decreases frustration, and provides a better experience while decreasing costs associated with benefits administration. BenefitsApp is available on Apple App Store and Google Play Store. Learn more at

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